In Good Guys and I Heart Recruitment, and at our Dynamic Recruitment Training, Phired Up teaches membership organization leaders about the concept of The Phired Up Round Table.

Most organizations that we work with find it challenging to motivate their members to do the hard work it takes to get recruitment success. Unfortunately, many of those leaders spend so much time trying to motivate their slackers that they have no time to make any progress. The Round Table is a practical way to start getting the work done that needs to be done.

The Phired Up Round Table is a small group of committed members within your organization. We know that Pareto's Principle holds true in most organizations, and 20% of the members produce 80% of the results. So this is for that 20% who are willing to hold up their end of the bargain" 

You can create a Round Table by gathering 3 or more members that you trust, that are committed to Dynamic Recruitment principles, and that are the real "do-ers" in the organization. Once you've got a few members for your Round Table, meet regularly, don't worry about your titles or responsibilities, and just focus on doing the work it takes to get recruitment results. Keep it simple.

We've provided some questions, outlines and to-do lists for your Round Table to get immediate results. Some of these suggestions will make more sense if you've read Good Guys or I Heart Recruitment, or if you've attended a Phired Up Dynamic Recruitment Workshop.
 

Purpose of the Round Table:
*Mentor the members with ongoing support, and continually try to get their commitment to be a part of the round table.
*Constantly promote the 8 Steps to Limitless Possibility (see Good Guys or I Heart Recruitment for more info) and Dynamic Recruitment principles to all members.
*Hold each other accountable to the 8 Step system, working your recruitment plan, and working your names list, & ongoing education.
*Most important of all, continue to build the organization's dream!!!

Round Table "To Do" List:
Names List
Develop a list with each member to create one main chapter list (primary prospects)
Grow the list with references from non-members (secondary prospects)
Grow the list by cultivating new relationships through the 5 for 5 program.
Schedule brotherhood activities that prospects can enjoy as well.
Call prospects from names list and assist members with calling from their lists (phone script).

Frequently & consistently train members in The 8 Steps fundamentals.

Lead by example: Commit to pursuing and sharing WISDOM by reading for at least 20 minutes per day.

Consistently assess and re-direct efforts by meeting as a round table and asking the "8 Round Table Questions"
 

Eight Round Table Questions

1. What % of time is our organization spending on the basics: people and purpose? How can we improve that?
2. How have you lived the organization's purpose today (A.C.E. your values)?
3. What is your 1 new, WILD DREAM for our organization?
4. Where will you meet your 5 new people tomorrow?
5. How has this organization enhanced your life specifically this week?
6. Who are your 5 new prospects today?
7. What have you read lately that could help the organization?
8. When and where are we meeting next?

A major part of the Dynamic Recruitment Process is what is referred to in Good Guys and I Heart Recruitment as, Step 5: Know Your Product. This step is all about understanding what value and benefits you have to offer your prospective members, and then being able to communicate that effectively.

A good tool for practicing this important recruitment step is to stage a debate within your chapter. Imagine" A jury of your peers and collegiate administrators has challenged you to justify your organization's existence on its campus. It is up to you to keep your fraternity around" Here are the questions they are asking. 
How do YOU respond?

1. What value do you bring to our campus that other groups (with better reputations) do not?
2. We have a lot of complaints about the fraternities and sororities on our campus, why should we let you stay around?
3. How do you actually help your members succeed within their academic pursuits?
4. Why was your chapter started at this school in the first place?
5. What do you teach in new member education, anyway?
6. It seems like the stereotypes about fraternities and sororities are true. How do you NOT exemplify all the bad things we've seen in the movies and on the news?
7. We have campus owned housing that doesn't cause nearly the problems that fraternity/sorority housing causes"Why should we let you have a house?
8. Our purely service oriented groups do more community service than you, why don't you just join one of those to get your community service experience?

Being able to justify your existence as an organization can be difficult, especially if you haven't practiced. The challenge here is to be certain that you could win a debate with someone who was interested in eliminating fraternities from your campus. Could you? Could you justify your organization's existence if it meant facing the tough questions that come along with being a fraternity/sorority member? If you are confident, then make sure everyone else in your chapter is just as confident.

These tough questions are at the heart of the real concerns that your prospective members (and their parents) have. These tough questions also stand in the way of getting referrals from university and community sources. Consider their perspective for a moment, and work to reduce their concerns through positive action and the recruitment of only the best and brightest.

by Josh Orendi

This just in from the recruitment coroner's office, there is a deadly disease spreading among college fraternities. We now know that this disease has claimed the lives of hundreds of charters from coast to coast. The epidemic is believed to have begun as early as the 1970's, and it has been spreading quickly since that time. Please be on close guard. Warn all Greek students!

The deadly disease is called … Eventitis (e-vent-itis). Eventitis is a nasty disease that makes infected chapters believe they have to spend a lot of money and time planning a big “event” in order to make friends. Scientists have identified popular strains of the virus include beach party, around-the-world, hawaiian luau, battle of the bands, and toga night.

Though the "themed" strains may vary, fundamental components are always the same: loud music, free food, scantily clad women, and enough alcohol to resurface the Titanic. Common symptoms of chapters infected with Eventitis include filthy chapter houses, poor membership retention, frequent alcohol incidents, below average GPA, difficulty paying bills, leadership challenges, missing/broken ritual equipment, disappearing composites, and 5th/6th year seniors.

The good news is that there appears to be a break through cure. It's called Dynamic Recruitment. By using a systematic approach that includes cultivating a names list, small activities, a values-based selection process, and pre-closing before bidding … chapters appear to be recovering from Eventitis. In fact, they appear to be healthier than before they were infected. The cure is not overnight, but early reports claim dramatic results in as little as 3-4 weeks. 

Spread the good news. Help is available. For more information about recruitment vaccinations, prescription, and other chapter-changing potions, consider Phired Up's products and services. Your chapter's life may depend on it. 
 

by Josh Orendi and Matt Mattson

We often scrounge around the wild, wacky world of Facebook to see what great recruitment ideas are out there, and we've found a bunch. We’ll also happen upon great recruitment ideas when we're out on the road doing Dynamic Recruitment Workshops or by E-mail through people we've met. We welcome your ideas, and are thrilled by the amazing innovations fraternities and sororities are coming up with.

Here are a couple of recent examples that you can also find on Phired Up's Recruitment Ideas and Success Stories Facebook group (which, to date, has over 830 members!).

Here's a GREAT summer recruitment technique called “shadowing” that Josh received in an email from Marcus Howell, ATO at Marietta College.

—————

Hello, this is Marcus Howell, I talked to you briefly about the
shadowing program at Marietta College when you were here on Sat.
March 24th.

The basics are this, most colleges (i imagine) have a program where
high school juniors and seniors are able to visit the college and
follow a student around to classes, his dorm, and anywhere else that
he/she would go to in a normal day. The reason for the college is so
the prospective student is able to see how classes go on and
everything else.

When I was a senior in high school, I had my college choices narrowed
down a lot. I had overnight shadows at Marietta College and
Allegheny College. My shadow at Marietta was Brock Linedecker, and
the one from Allegheny didn't impress me so I don't remember him.

Anyway, I followed Brock around to his classes, hung out with him in
his dorm room, meet some other guys in the dorm hallway. At the time
that I had gone, Fall rush was finished and everyone had already
received bids. Brock was an Alpha Tau Omega pledge. Later in the
night, we went down to the fraternity house and I met many of the
brothers. I was also able to talk with the president of the
fraternity about any questions that I had.

I feel, that because of my great experience with Brock and the ATO
boys, I made up my mind that I wanted to go to Marietta, and that I
wanted to be an ATO. All this and still have over six months of high
school left.

When I arrived on campus to move my stuff in the next year, I met up
with a few of the people that I met during my shadowing trip. We
instantly began talking about the one night that I had been here and
I felt like I already had many friends on my first day. The Alpha
Tau Omega brothers have become my family since then and I really
believe that my overnight with Brock Linedecker had a lot to do with
that.

i just think that it's a great untapped resource for incoming
freshman. It may not get a lot of people every year, but I came in
knowing what I wanted. So that gives the fraternity a good Fall rush
person, and an incoming freshman who can talk up other freshman about
“how cool the fraternity guys are.”

I hope this story helps you out. Good luck with Phired Up!

Laters!
Marcus T. Howell

Here's another one from Sig Ep. STROMBOLLI? We’ll just cut/paste their facebook group's information for you: