by Matt Mattson
Now is a good time to start thinking about what you’ll do to drive recruitment results during the summer.
Does your college's school year end about a month before your old high school's school year? Probably. That gives you a month to go back to your high school and give classroom presentations about how great college life is, what it takes to survive, how fraternity/sorority has made your life great, and how you are willing to serve as a resource to any incoming freshmen at your university.
College admissions offices sometimes will reward current students for going back to talk about their university at their old high schools. This can be a great way to do a service for the university while building your names list through all the individuals you meet from your high school that will be attending your college next year.
You've probably got some great relationships with past teachers, guidance counselors, or administrators from your high school. They all already know who is coming to your school this/next year, and if you ask just right they might let you in on that important information. Then you can call those new students from your high school to welcome them to campus and show them around. Consider asking your past high school connections something like this:
“Mr. Johnson, I really appreciated all the guidance and support you gave me as I was making the transition from high school to college. I don't know if you have heard, but things are going great and I've really found a way to stay focused on academics but also really enhance my leadership responsibilities ‐ through my fraternity/sorority. Are there any students from our school coming to my university next year? I’d love to show them around campus and just welcome them. In fact, one thing our fraternity/sorority does is help parents and new students during move-in. I’d love to call any students you know of from our school and offer that help beforehand. I’ll even buy them lunch!”
Participants in many Phired Up recruitment workshops have identified this as a great way to be “the one guy/girl” these incoming students know when they get to campus. If you can be “the one guy” they know, then you've got a great chance to be “the one guy/girl” who recruited them into your fraternity/sorority.