by Josh Orendi
I recently stumbled upon a GREAT BOOK whose message transcends its apparent topic and unveils strong insights into lessons that can serve the fraternity/sorority recruitment world. “Meat Market” by Bruce Feldman of ESPN uncovers the brutal truths and techniques of SEC football recruiting. For a more professional review of the book by Pete Thamel, click here.
Feldman spent a season behind the closed doors of the Ole Miss football program recording the secrets of collegiate football genius Coach Ed Orgeron. I was able to pull amazing lessons from the book about organizing a recruitment effort, communicating with prospects and parents, using campus resources, establishing a ‘war room,’ telephone skills, using scholarships, scouting top talent, etc.
This book is too faciscinating to pass by. You can buy it on Amazon using this link: http://www.amazon.com/Meat-Market-SMASH-MOUTH-FOOTBALL-RECRUITING/dp/1933060395
I also recommend adding these books to your MUST READ LIST if you're serious about mastering fraternity/sorority recruitment:
- How to Win Friends and Influence People (Carnegie)
- Never Eat Alone (Ferrazzi)
- Good Guys (Mattson & Orendi) / I Heart Recruitment (Gendron & Coffey)