by Matt Mattson
Josh and I have pledged to a certain set of values as members of Alpha Sigma Phi Fraternity, and one of those is patriotism. In my mind, one of the best ways to exemplify that value, if you share it with us, is to VOTE.
This blog, however, isn't about our values or about the importance of exercising the right to vote that my Grandfather fought for you to have [subtle guilt trip]… It is about recruitment, and this time of year is an INCREDIBLE time for recruitment opportunity. Between the election season and Halloween, it's new member harvest season on campuses across the country.
Election & Recruitment
Have you noticed what everyone's talking about lately? Apparently there is an important election going on or something… something about a President. People are engaging in conversations with strangers about hope, the economy, moose hunting, Tina Fey, plumbers, and domestic terrorists. Most importantly, people are engaging in conversations! There are few events that break down the walls between all of us like an election. Everybody's talking about it, and they're even talking with perfect strangers. In fact, it is perfectly acceptable to walk up to someone and ask, “Have you voted yet?” What a great reason to start a conversation…
Remember, when it comes to recruitment, YOU CAN't RECRUIT WHO YOU DON't KNOW. And one of the main reasons your members don't know more people is because they don't know what to say to strangers to make them their friends. Use this opportunity to start meaningful conversations with people… then… introduce yourself, and voila! You've got yourself a new potential member to add to your names list.
Other ways to use this election season for recruitment:
*Get out the vote drive (drive students to polling places), *Host a debate on campus this weekend or Monday (and collect the names of everyone who attends), *Have an election-watching-party (drinking Kool-Aid, of course), *Go up and talk to the College Republicans or College Democrats or college activists of any sort and make them your friend… they actually want you to talk to them right now.
Halloween and Recruitment
Halloween is another time when the conversationalism of college students is at an all-time high. Occasions like the election, halloween, the first week of school, homecoming, the day before spring break, Martin Luther King, Jr. day, the first home football game, a big campus concert or comedian… all of these make students' eyes shift up from their constant downward gaze and open to the possibility of conversations with strangers… Your job, as a recruiter, is to take advantage of these moments and make a bunch of new friends.
Students are probably dressed in scary or funny costumes today. Your job is simple, compliment them. Then, shake their hand. Then, be nice to them. Then, add them to your names list.
You're probably thinking of wearing a costume today. That can be awesome if you look ridiculous and people are looking at you and laughing… go make a joke about your costume and meet them. Then, shake their hand. Then, be nice to them. Then, add them to your names list.
Today is a rare opportunity when you can go around campus handing people candy and not seem like a creepy person. Do that. Then, shake their hands. Then, be nice to them. Then, add them to your names list.
You get the idea… Use the weirdness of Halloween, and the excitement of the election as lubrication to smooth your way into conversations with strangers. Then, shake their hands… you know the rest.
Anyone going as S.P.A.M. for Halloween? Don't forget to vote!