Archive for May, 2009

Which Recruitment Personality Are You?

Wednesday, May 20th, 2009

by Josh Orendi 

Here are several ways to meet someone new. The personalities below are listed in a progression from indirect and passive to very direct. Different situations call for different approaches. In many cases, you'll have an opportunity to blend several personalities. However, it's important to begin with the personalities that are most comfortable, and then challenge yourself to master those that stretch your comfort zone.

Enquirer: The most indirect approach. The Enquirer will spark conversation through neutral questions of little importance. You will often hear the Enquirer ask, “What time do you have?” or “Could you point me toward the restroom.”

Bystander: Another highly indirect approach, the Bystander leverages mutual wait time as situations of opportunity. In a cluster of people before a class begins, in a line at lunch, or stuck in a boring lecture" you will often hear the Bystander say, “I've been here nearly 1/2 hour, how about you?” or “I think we may have picked the wrong time to get in line.”

Common Interest: Many times opportunities for Common Interest are physically apparent. Noticing cleats in a bag, a pin on a jacket, or a mascot on a T-shirt may create a situation for Common Interest. You may hear Common Interest say, “Are you a Pirates fan, too?” or “Is that an honor society pin?”

Complimentor: Known for skills of charm and sincerity, the Complimentor identifies and shares admirable features of a person to begin conversation. You may hear the Complimentor say, “That's a great looking bike. What kind is it?” or “You really seem to know what you're talking about in class. How do you know so much about politics?”

Good Neighbor: A sort of public servant, the Good Neighbor is interested in sharing news and events. You may see the Good Neighbor say, “Did you know there's a big cookout on the quad tonight around 7:00 p.m.? Are you going to be there?” or “I noticed you came in the front door of the building. You can probably save yourself 5 minutes if you use the south entrance.” Good Neighbor is a common strategy for dorm storming.

Promoter: An outgoing personality that lets everyone know about something important, you may find the Promoter circulating around the Union with fliers or wearing a loud shirt asking, “will you be participating in formal rush this week?” or “You don't want to miss the social event at ABC tonight. Are you going alone or bringing a friend?” The Promoter is a common tool for campus wide events.

Over the Top: A unique character, Over the Top is the entertainer and the ultimate extrovert. This is the person who commands the attention of crowds with stunts, loud announcements, wild clothing, etc. You may hear Over the Top shout out, “Ice cream social on Greek Row tonight. Hey, are you guys coming?” or walking through campus in a toga he tells a group, “You don't want to miss the party at ABC tonight. There's a bus leaving campus at 9:30, would you like me to reserve a seat for each of you?”

Pitcher: Pitcher is quick and clean. He's got an agenda to share, and then he's moving on. The Pitcher is all about the numbers ‐ meet as many people as possible. You may hear Pitcher ask 10 people in 5 minutes, “Hi, my name is John Smith. I'm the service chairman for ABC. ABC is hosting a philanthropy event called Save the Kittens with XYZ sorority. Proceeds will save millions of kittens. We still need volunteers. Could you commit to 3 hours this Saturday afternoon with the ladies of XYZ to save millions of innocent kittens?” Pitcher is a common strategy for special events and activities.

Friendly Chap: The most skillful and highly preferred method for fraternity recruitment, the Friendly Chap leverages indirect and direct approaches to engage and maintain a casual conversation. You may hear the Friendly Chap say, “We've sat next to each other in this class for 2 weeks and I haven't introduced myself. I'm John Smith (Eye contact, handshake, smile, and pause for reply). Nice to meet you, Bill. I don't know about you, but I'm not even close to ready for our exam next week (Pause). Hey, there's a study group getting together tomorrow evening. Do you want to join us? (Pause) Great, I'll see you tomorrow at 9 p.m. at the Library.”

Have several approaches in your back pocket. Experiment with these or a combination of these to express your own unique style in a way that is comfortable for you. Regardless of the personality you choose, always introduce yourself with eye contact, a firm handshake, sincere smile, and your name.

FEA Field Staff to be managed by Phired Up and Alpha Chi Omega

Tuesday, May 12th, 2009

To download the news release, click here.

Follow Up Questions After a Spring Dynamic Recruitment Workshop

Tuesday, May 5th, 2009

by Josh Orendi

Many fraternity/sorority life professionals often ask us how best to follow up with a group/community after we've delivered a Dynamic Recruitment Workshop. We recommend that you take a coaching approach that focuses on ASKING QUESTIONS ABOUT MEASURABLE ACTION.

In fact, here are 10 questions to ask your students, in order, as a follow-up to a Dynamic Recruitment Workshop that took place this Spring.

1. What parts of the Dynamic Recruitment message are you most excited about implementing?

2. Is your Names List established?

3. How many names are on the list? (expect 500+)

4. Will you send (”share”) me an invitation to view your Names List on GoogleDocs?

5. Will you send me a copy of your one page plan (workbook page 25)?

6. Will you send me a copy of your action plan (workbook pages 26-28)?

7. What are 6 things you intend to do to grow your list in the next 2 weeks?

8. What small activities do you have planned for the next 2 weeks?

9. Help me understand the details of your summer recruitment strategy.

10. What are three things I can do (as a fraternity/sorority professional) best support your Dynamic Recruitment plan?

First 2 Weeks of Fall

Monday, May 4th, 2009

by Matt Mattson

I recently had a request from an IFC for 10 ideas of ways to maximize the first couple weeks of a fall semester before formal recruitment starts. That may seem like a nuanced request to turn into a blog, but it really applies to a lot of fraternity communities that I've worked with this year. As it turns out, this is also very applicable to sorority communities that utilize formal recruitment. See, the big task during those few weeks (and it is a good idea to start formal recruitment a few weeks into the semester) is to DRIVE MORE POTENTIAL MEMBERS INTO THE PROCESS. And remember, people don't join organizations — people join people. So, here goes…

10 Things To Do During the Weeks BEFORE Fall Formal Recruitment

1. Freshman Move-In. The best chapters will have made contact with hundreds of incoming students over the summer and will have appointments set up with students and their parents to meet them as soon as they arrive on campus. They’ll also take Mom and Dad out to lunch after the move-in is complete. Lots of communities utilize Freshman Move-In, but remember, your objective isn't to “get the Greek name out there,” it is to get the names and contact information of potential members onto your Names Lists.

2. Partner with Student Life/Orientation Services. There is often a lot of “mandatory fun” for incoming first-year students. That's good news for you because it means someone else has already planned a bunch of stuff for these first-year students to do, they've paid for it, and they've required the first-year students to be there. That sounds like something your organization should be helping with, doesn't it?

3. Welcome Reception. Many fraternities/sororities will decide it is a good idea to hold a big party or event at their fraternity/sorority house during the first couple of weeks of school. I can understand how that would be a good time, but if you're reading this blog I probably don't need to tell you how many problems can come along with meeting potential members solely through alcohol-aided conversations. However, imagine hosting a welcome reception for students ON THEIR TURF, that seems less like a fraternity/sorority rush event, and more like a get-to-know-everyone reception for students to network with each other. Perhaps partner with the honors school or the athletics department to co-sponsor this reception.

4. Pick-Up Sports Week. Fraternities and sororities often plan too much and do too little. Here, this idea's simple. Buy 10 frisbees, 5 footballs, 5 volleyballs, 5 soccer balls, and 15 hacky sacks (or just one of each). Now, on Monday, go to the dorms and yell “ULTIMATE FRISBEE LESSONS and TOURNAMENT IN 5 MINUTES, CHANGE YOUR SHOES and COME OUTSIDE!” O.K., on Tuesday go to the dorms and yell, “PICK UP FOOTBALL IN 5 MINUTES, CHANGE YOUR SHOES AND COME OUTSIDE!” Alright, now Wednesday, go to the dorms and yell, “BEACH VOLLEYBALL IN 5 MINUTES, NO SHOES or EXPERIENCE NEEDED!” You get the idea…

5. Community Service Event. One of the most important things you can do for your members to help with recruitment is to give them a REASON to talk to strangers. Here's an easy line they could use. “Hey, would you be interested in helping out little kids and having fun on Wednesday night? There's this huge service event that everyone's going to be going to.” Now, you just need to plan a service event for Wednesday night that helps little kids and tell everyone!

6. RA Referrals. After a week and a half or so of school, could you set up one-on-one meetings with all the Resident ssistant's on campus and ask each of them for the 5 men they've noticed in their resident halls that seem to show the most leadership potential?

7. Scholarship Distribution. Can you give away 5,000 scholarship applications in two weeks? http://phiredup.com/wordpress/?p=100.

8. Greek Life Survey. Can you get 80% of the first-year students to complete this survey (and collect the names and contact information that go with them)? http://phiredup.com/wordpress/?p=148

9. Other Student Organizations' Events. Nearly every other student organization on campus is holding a ton of events during the first few weeks of school. Since nearly all the student leaders on campus are going to be at those, shouldn't you be at those too? How many people could you meet simply by going to other organizations' events?

10. Be a Networker. Here's something to remember… freshman don't know any better. You can set the tone for how students at your school are supposed to act and freshman will go along with it. So, why don't you set the example that all high performing students at your school make it a point to meet every incoming freshman? In fact, you could go vist one person you know in a dorm and ask him to introduce you to everyone he's met on his floor, simply because you’d like to get to know as many people as possible… after all, successful students at your school are good networkers.

Most importantly, the first few weeks of school are NOT about you letting all the incoming students know you exist (they’ll figure that out all by themselves). Those first few weeks are about you meeting them — on their turf.