by Kevin Uland
[Occassionally Phired Up comes across an outstanding proactive undergraduate fraternity man that wants to share his recruitment wisdom with the world. We're happy to provide that opportunity to people like Kevin Uland, a Delta Chi from Ohio State. Kevin made a terrific first impression at a conference Matt met him at in Michigan last year. He offers some great advice in this blog! If you'd like to be a guest Phired Up blogger, E-mail Matt@PhiredUp.com]
As a top recruiter on your campus, it is important to always be aware of how to utilize every method to follow up with potentials you've already met and meet new potential members. Many fraternities fall into the static ideals of hosting big events such as a barbeque, poker tournaments, parties, and many other events that literally rack up thousands of dollars a year to support. What is being underutilized on many campuses for recruitment is the use of campus-sponsored events. These events are great recruitment tools for many reasons. Here are some of them:
1) The events are FREE! ‐ A majority of campus events share two similar themes; free food and an engaging activity. Freshmen are especially drawn to these types of events because of the "free food" aspect, and a chance to meet new friends. Whether the activity is human bingo, a movie night, involvement fairs, or an event hosted by another club/organization, hundreds of students gather and partake in these activities whether you're there or not! So why not take advantage of something free!?
2) Neutral ‐ Instead of inviting a potential member to your "big scary fraternity house" who has possibly only known you for a few days, consider the idea of making it a little more comfortable for them by meeting on campus. What a lot of recruiters have trouble with understanding, is that we tend to make the event easier for ourselves to attend instead of the potential member. A neutral event on campus is key to making both sides feel comfortable, even if that means your members must go a little further than just walking downstairs for a recruitment event!
3) Lots of people ‐ Referrals, referrals, referrals. One of the major components to driving more quality names onto your names list is social networking through referrals. Cluster recruiting with campus events is huge. Don't be afraid to ask your potential member, "Hey man, bring you a roommate or floor mate, afterwards we're going to play football on the quad." Or, "Hey man, nice to see you again, who are your friends you brought along!?" Identifying a point man in a dorm that is social and extroverted can do wonders for the amount of names your names list contains.
Before the campus events happen, make sure your members are enthusiastic about the event. If it is something they are excited about, many of them will be more willing to call up potentials and transfer enthusiasm to the recruits! Also, when calling, use strong verbiage. Don't say "hey man, there is X event going on and it'd be cool if you could make it"" DO SAY, "Josh! There is a paper rock scissors tournament going on today at the quad, you need to be there!" By saying you need to be there' you're implying "I'm going to be there, and you should be too" which, is a lot more compelling to get a potential new member out to an event!
I hope this helps your chapter with recruitment. We're all in this together as Greeks and need to support each other! Thanks to Matt and Josh, the two most incredible men I know, for giving me a minute to share my thoughts!
Ohio State 10
The Delta Chi Fraternity