by Matt Mattson
Want to recruit ridiculously well this year? There are lots of things we could teach you that would help you do that. But you want a simple, easy-to-remember, results-producing idea that will really get results, don’t you? O.K. I’ll give it to you. Do this one thing this year and you’ll experience a higher quantity of higher quality people who desire to be a part of your organization.
Here’s what you do.
1. Measure how many "points of contact" your members normally have with non-members.
2. Increase that number.
That’s it. I truly believe recruitment success might come down to something as simple as what I call, "FREQUENCY OF CONTACT ." How frequently do your members talk with, E-mail, text, shake hands with, eat lunch with, invite, ask questions of, engage in 1-on-1 meetings with, walk together to class with, call, interview, present to, wave "hi" to, or have a real meaningful conversation with non-members ? If you increase your members’ frequency of contact with non-members, you’ll get better recruitment results.
That might sound really overly simplified. Whatever. Just try it. See what happens.
More Contact = More High Quality Members.