IWU Partnership Yields Long-Term Growth

In the Spring of 2009, Phired Up Productions engaged in a long-term partnership with the Illinois Wesleyan University Fraternity community.  Read all about it below. To summarize, the vision was to impact the overall growth of the community through three steps (and a dose of patience).

1.     Provide an opportunity for ALL IFC chapters to adopt Dynamic Recruitment.

2.     Work hard to get a portion of the chapters (likely adopters) to lead the pack.

3.     Watch, eventually, the entire community grow because the other two steps were successful.

 

We're proud to announce that it has worked.

Fall 2008

Spring 2009

Fall 2009

Spring 2010

Fall 2010

Chapter 1

6

3

6

1

8

Chapter 2

16

2

4

5

16

Chapter 3

18

0

28

0

22

Chapter 4

7

3

17

2

12

Chapter 5

7

7

14

3

20

Chapter 6

16

1

9

2

14

Total

70

16

78

13

92


This chart outlines the semesterly amount of bids accepted by each chapter.

In a blog about the partnership, written 10 months ago, the data showed that the three chapters that had adopted the Dynamic Recruitment system were clearly outpacing those that had not.  The hope was that these three chapters would demonstrate results and thus provide a model for the other chapters to begin to follow.  These new numbers clearly show that to be the case.

Comparing Fall 2008 to Fall 2010, the IWU IFC community had a 31% overall increase in bids accepted! Fall 2010 bids totalled more than each of the previous year's Fall and Spring numbers combined.  


Long-term partnership to impact positive recruitment culture change works, and IWU is proving it.

Here is the blog referenced above:

It Only Works If You Do It (& Results to Prove It)

by Matt Mattson

Dynamic Recruitment doesn’t work if you don’t do it.  If you learn it, read about it, come to the programs, shake the presenters hands, and talk about it… you still haven’t done it.  We’ve mentioned before that “To know and not to do is not to know.”  Here’s a very real story from Illinois Wesleyan’s IFC community with very real data to prove what we’re talking about.

During the course of our year-long partnership with IWU and its IFC community, we’ve delivered three unique on-campus learning opportunities (with one more planned for this upcoming fall), along with an opportunity for individual chapters to invest in specialized service.  One chapter did invest in that extra level of service (“Chapter 4 Below”).  There was a clear differentiation between the three chapters that adopted that adopted the Phired Up Dynamic Recruitment philosophy and chose to execute it, versus those three that didn’t.   You’ll see that clearly in the table below. 

BIDS ACCEPTED ACCORDING TO FRATERNITY/SORORITY LIFE DATA

 

Fall ‘08

Spring ‘09

Fall ‘09

Spring ’10 (likely #’s)

Change Over Yr.

Chapter 1

6

3

6

1

-2

Chapter 2

14

2

4

6

-6

Chapter 3

18

0

28

2

+12

Chapter 4

8

3

19

7

+15

Chapter 5

16

1

8

2

-6

Chapter 6

7

7

14

4

+4

TOTAL

69

16

79

22

+16

 

 

 

’08-’09 Total

85

 

 

 

 

’09-’10 Total

101 (+19%)

 

According to this data, and despite only three chapters truly buying into a new way of doing business thus far AND a shift from formal rush to open recruitment, overall recruitment performance improved over the course of a year in the IWU IFC community by 19%.  The three chapters that truly adopted at least portions of the Dynamic Recruitment philosophy performed 58% better than they had the previous year.  Further, the three chapters that chose to execute Dynamic Recruitment are all on pace to reach their highest housing occupancy levels in recent memory, which was a major motivating factor for the partnership to begin with.

[Note: Two chapters that have thus far underperformed have indicated new levels of interest in executing Dynamic Recruitment. The Spring '10 numbers are for results to-date.]

Of course, this is short-term data and real results are measured over time.  Quick analysis, however, clearly shows that dramatic recruitment performance is possible for a chapter and a community, but the true variable that determines success is not whether information is transferred from Phired Up to a community/chapter, but whether the members choo

Special thanks to Blake Bradley, Director of Fraternity & Sorority Life/Orientation Services at Illinois Wesleyan for believing in Phired Up and serving as an amazing partner.


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