Success Stories: Pi Lambda Phi Chapters

Phired Up Productions has enjoyed a long partnership with Pi Lambda Phi Fraternity.  The members of many chapters have adopted Dynamic Recruitment principles, and their professional staff is doing an excellent job of reinforcing a consistent recruitment philosophy through many different mediums.  One of the great projects Pi Lam is doing is a Facebook group dedicated to "365 Recruitment."  While the Facebook group is closed to outsiders, here are some of the recent stories shared by chapter members that illustrate how Dynamic Recruitment works...

300% increase in New Member Class size - Virginia Commonwealth University


Mark Rennie, Rex, & Ethan Oates, Recruitment Chair, from VA Omega Rho (VCU) experienced an increase of 300% growth in their recruitment efforts. Historically, the chapter picked up around 5 NMs in fall. This semester was different - they picked up 16 NMs. I asked three questions I felt might offer you and your chapter some insight to their success:

1.) What were the most effective ideas your chapter used that lead to the strong class you recruited?

Mark - "The Names List and encouraging brothers to have the confidence to start up more genuine conversations with PNMs and random strangers."
Ethan - "The Names List was the primary reason for the size of our New Member class pinned this semester. Dynamic recruiting techniques were used as a way of building the number of people on our Names List."

2.) During your recruitment efforts, what was one challenge you did not expect to deal with and how did you overcome it (either individually or collectively)?

Mark - "Not taking the time to vote on who we bidded or not. Also, if we had been more deliberate about managing the Names List, we definitely had an opportunity to recruit more members this semester."
Ethan - "One challenge was when it came time to decide who to bid from the names list. We created a color coding system in order to organize the names, but could improve on our execution of selecting and increasing communications internally."

3.) If you could change one thing, what would you do differently for future recruitment efforts to become even more successful?

Mark - "365 Recruitment needs to become a more vital part of our strategy moving forward. Our Names List was large enough that we could have continued to recruit the PNMs if we made more effort to meet them."
Ethan - "One change I would like to see is an active chapter set of standards in which the chapter can base the selection process for bidding."

Dan Spishock, VA Omicron Zeta Recruitment Chair & IEC Undergraduate Representative, shares his thoughts on this semester's recruitment efforts at his chapter:

1.) What were the most effective ideas your chapter used that lead to the strong class you recruited?

Dan - "The most effective idea was singling the rushees out and taking them to lunch or dinner one on one. It definitely gave the rushee a different view of the fraternity because he was dealing with one or a few brothers instead of the chapter as a whole. We also had a Names List which worked great. We were able to keep track of the kids that we liked and were coming out to multiple events. This led to us reaching out to them more and doing things outside of the scheduled rush events."

2.) During your recruitment efforts, what was one challenge you did not expect to deal with and how did you overcome it (either individually or collectively)?

Dan - "My biggest challenge during recruitment was getting help with all the events. I was given a rush committee, but the people who said they would be on it were not there to aid me with set up and buying supplies for all the different rush events. I had to ask favors of other brothers for a little bit of help."

3.) If you could change one thing, what would you do differently for future recruitment efforts to become even more successful?

Dan - "If I could change one thing it would definitely be having a set it stone committee, or perhaps a second recruitment chair (one internal, one external) to make sure every event is set up properly and in time. It is good to know you have someone else there to assist with anything that we may come across."


Eastern Washington University

Patrick Spanner, former Rex & active volunteer for the Elimination of Prejudice program, shares his reflections of this semester's recruitment efforts at WA Epsilon Alpha:

1.) What were the most effective ideas your chapter used that lead lead to the strong class you recruited?

Patrick - "One of the most effective ideas that our chapter focused on learning and practicing prior to the beginning of the year was the idea of being Socially Excellent. Teaching, and more importantly, practicing how to be a Socially Excellent man made up the majority of our recruitment training. We practiced everything from simple conversations to cold calls to elevator pitches. Also, another idea we thought was beneficial utilizing small events. Big events, such as formal recruitment, only got us so far, but utilizing small events with only a few brothers majorly lent to our success."

2.) During your recruitment efforts, what was one challenge you did not expect to deal with and how did you overcome it (either individually or collectively)?

Patrick - "One challenge many brothers ran into was how to initiate conversations with people they had never met before. Even though we had discussed and practiced among ourselves on how to hold Socially Excellent conversations, getting them started was a problem. The way we solved the problem was to just take chances and learn from our successes and failures when meeting people. From those experiences, we were able to grow as recruiters as individuals and as a chapter."

- Great quote to support Patrick's statement, "Fail. Fail Again. Fail Better."

3.) If you could change one thing, what would you do differently for future recruitment efforts to become even more successful?

Patrick - "In order to be more successful in the future we as a chapter would have to utilize our Names List more effectively. Only a handful of our members were entering and updating names on our names list which made having small events more difficult. Having everyone utilize the Names List would increase it exponentially and give us a higher quantity of PNMs to choose the highest quality possible."

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