Marketing Strategy

Accelerate your growth and attract the right members

Marketing solutions that help fraternities and sororities attract, engage, and keep the right members. We work with you to develop a comprehensive strategy that’s scalable.

Phire Up your marketing strategy for better results

With proven techniques and expert guidance, we help fuel your fraternal organization’s growth while maintaining a strong, sustainable community. Learn more!

Power your recruitment efforts with effective marketing

You can’t grow if no one knows you exist. We help you tell a better story—and build the kind of marketing engine that increases interest and attracts high-quality potential members.

Move Beyond Aesthetics and Into Strategy

We guide your students and staff to shift from "pretty posts" to purposeful marketing that educates, attracts, and starts real recruitment conversations.

Build a Pipeline, Not Just a Presence

We teach how to turn interest into action through lead-generating strategies that fill your list, not just your feed.
Improved communication

Train Students to Own the Message

Students don’t just learn what to post—they learn why it matters, how to create authentic content, and how to connect marketing to real growth.

6 Ways We Support Smarter, Strategic Marketing

Craft a Campus-Wide Communication Strategy

We help councils and chapters build a unified messaging plan that amplifies your value, simplifies the process, and supports every potential member’s journey.

Equip Members to Become Storytellers

Through training and real-world examples, we teach members to share stories that stick—highlighting identity, belonging, and chapter value.

Build Interest Campaigns That Work

From event marketing to direct outreach, we show how to create interest campaigns that grow your pipeline weeks (or months!) before recruitment begins.

Turn Social Media Into a Recruitment Tool

We train students to use social platforms with intention—not just for aesthetics, but to actively engage and generate curiosity from future members.

Teach Councils to Market Holistically

We guide Panhellenic, IFC, and CBFOs to market the community experience, not just one chapter—helping potential members find their place with confidence.

Connect Marketing to Tech Tools

We show how strong messaging pairs with platforms like ChapterBuilder, MyVote, and the Companion App to turn attention into action—and action into growth.

Have a burning question?

We welcome questions. Our aim is to help grow and strengthen fraternities and sororities for healthier, more inclusive communities.

Strategic engagements are tailored to your needs — whether it’s a one-time training or an ongoing partnership with multiple virtual consultations. Some partners already have designated training and consultation hours included in their package. Not sure? Contact us and we’ll help you review what’s available, what’s possible, and what aligns with your growth goals.

Always. Our team of Growth Experts are here to offer guidance, feedback, and clarity — whether you need help diagnosing a challenge, reviewing data, or mapping out a growth plan. Each partner also has a designated Customer Success Manager who is available to connect and work with you to enhance your partnership and ensure your partnership is working to help you achieve your growth goals.

Yes - absolutely. Our strategies complement and enhance your current systems. We work with culturally based councils, Panhellenic, IFC, local chapters — and everything in between — to build strategies that reflect your unique values and goals. Our tools, strategy, and education is rooted in research that will only help you continue to grow and won't hinder your experience no matter what other tools are available to you!

Strategy support often begins with a discovery session or planning call. From there, we tailor follow-up coaching, education, or consulting hours based on your goals — always with clarity, not complexity.

You may already have coaching or consultation hours included in your partnership. If you’re not sure, just ask your Phired Up Customer Success Manager or email us — we’ll walk you through what’s available and how to activate it.

You can always add more strategic support — whether that’s a single consultaiton hour, a series of coaching calls, or a longer-term training experience. Contact your Customer Success Manager to talk through what makes sense for your community.

Absolutely. No two growth strategies are the same. We build strategic plans and provide coaching that meets your chapter or council type, organizational culture, and member needs — especially for chapters or communities looking to grow more strategically.

You can expect more intentional outreach, clearer messaging, stronger recruitment pipelines, and longer-term member retention. We help you stop guessing — and start growing with purpose.

The work the team at Phired Up done, has been amazing! We had a few chapters struggling to maintain brotherhood count, to the point where it was a legitimate concern. After a few consultation sessions with members of the chapters who were struggling, they were able to increase their potential new member pool by double! By doing so they were able to learn new tactics and ways to vet members to see if they would be a best fit for their chapters. Thank you Phired Up!
Abid Khan
VP of Operations
Sigma Beta Rho Fraternity, Inc

Are you ready to grow ?